For the last year I have been helping people in Cuba sell tourism services online. In practice, this usually means creating accomodation listings on sites like Airbnb...
One of the first things a traveller notices when going to Costa Rica is that almost every town or city is named after a Saint. Growing up in Costa Rica, I just assumed this was something true of all Latin American countries, a legacy of Spanish colonial times. California has San Jose, San Fransisco, etc. I thought it was like that from California to Argentina.
After some travelling in Latin America I realised this was simply not true.