Fintech

The Shiny New Object Podcast - Predictive Modeling of Conversion Events

Interview with Tom Ollerton about marketing analytics, data-driven marketing, and predictive modeling approaches for advertising algorithms.
2025-01-30
20 min read
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Ads In Your Banking App? Why Fintechs Are Starting Ads Ventures

An analysis of financial technology companies' expansion into advertising, examining the convergence of transaction data economics and digital marketing in a privacy-conscious era
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