It is a truism that we live in the information age, yet on a day to day basis we engage remarkably little with insights on the personal information we create. Sure, Netflix shows you films you want to see, Amazon offers books you want to buy and Facebook shows you pictures of cats with boobs or whatever it is you tend to click on, but explicit purpose of that is to get your money. What about using all that data to gain insights on who you are, who your friends are, what you tend to talk about?